The fashion industry symbolizes - perhaps more than any other sector - today’s buy-and-throw-away-consumerism. Slow fashion makes an alternative to the prevailing business model of the industry.
While fast fashion is cost-oriented (but not necessarily cheap!), quickly discarded and accelerated by ever shorter and faster production and sales cycles, slow fashion takes another approach. At its core slow fashion slows down fashion cycles, which according to Ruth Styles, author of 'The Ecologist Guide to Fashion', means making fashion that is timeless, beautiful and made to last.
By being one of the most polluting industry in the world, fast fashion contributes to the emblematic of the fashion industry’s consumer-driven growth model. That’s a business model that puts an ecological debt on the environment as well as for the generations to come.
At Vakigrad we therefore aim for slowing down fashion cycles by designing for timelessness for style and product quality for longevity.
