Since the postmodern emergence of the organic movement, retailers have felt the need to differentiate organic products from their conventional counterparts. Organic carrots, for instance, come with dirt and the green top uncut unlike its washed and cut conventional counterparts.
I understand the sentiment that unwashed veggies project an image of shorter distances from farm to fork than does industrialized production methods. But not the dirt neither the green top are what make a carrot organic.
For years sustainable fashion took the same approach. Often inspired by ethno-fashion, designers felt a need to differentiate sustainable garments from more conventional apparels. Unfortunately, studies have showed that sustainable fashion pioneers found it to fail expectations for aesthetics.
At Vakigrad we have an ambition to meet expectations for superior sustainable leather goods which, at a minimum, is on par with the aesthetics of our peers in the conventional luxury goods industry. After all, it is not the dirt nor the green top that makes the carrot organic. It is the way you chose to produce it.
x Vaso Vukovic,
CEO and founder of Vakigrad
